Email Marketing - Still the Best Method By Far

Email is still the most effective of marketing tools, due to its unparalleled reach, direct communication and personalisation capabilities. If you aren't leveraging your emails to their fullest extent, then you are leaving profits on the table.

Cold emailing can be an effective way to acquire new customers when done correctly:

1. Set a clear goal to start a conversation, like scheduling a call, rather than making an immediate sale.

2. Keep emails concise for busy readers by highlighting how you can help them in just a few sentences.

3. Spark curiosity with an engaging opening line that makes the reader want to know more.

4. Offer something valuable like free resources that solve the reader's problems.

5. Make it easy to respond with a simple "YES" reply and ensure delivery receipts are enabled.

6. For local businesses, prioritize frequent emails for top-of-mind awareness. For product/info sellers, focus on quality over quantity.

7. Test different subject lines, messaging, and send times to optimize open rates.

8. Use templates but personalize them for your target audience.

9. Review open, click, and response metrics to continuously improve your approach.

10. Persistently follow up with interested leads.

Continuously testing and refining your cold email strategy will yield better results over time.

If this is all too much, then let us write compelling email content for you,

and check out our Lead Generation page for other ways to increase customer awareness.