HELPFUL BLOGS

Your company’s servers are packed with emails, customer reviews, social media chatter, and random meeting notes. It’s a chaotic mess of unstructured data, right? But this unstructured data - the stuff that doesn’t neatly fit into spreadsheets - might just be the key to smarter decisions and a serious edge over your competition.

"A real strategy? Has trade-offs Has sequencing Says no to things Survives contact with a market Makes the business more predictable, not just busier If your strategy can't survive a missed quarter, a key hire dropping out, or a bad week in ops, it’s not a strategy, it’s a wish."