Business success or failure hinges on mastering three fundamental rules, rather than chasing elusive shortcuts. No matter how innovative or revolutionary your product or service may be, it's crucial to align with the inherent principles of human buyer psychology.
Let's delve into these principles.
Rule #1: Address Existing Demand.
Picture this: you've sent out thousands of cold emails, yet not a single client has signed on. This happens to many start-ups and underscores the importance of addressing existing demand.
You cannot fabricate demand out of thin air and expect instant sales. Clients seek solutions to common problems and you might well say '... but I do have a solution to a problem',.
They also have specific preferences on how these solutions are delivered - some people want 'do-it-yourself' (DIY), some people want 'done-with-you' (DWY), and some people want 'done-for-you' (DFY).
Those 3 deliverables should be costed accordingly - DIY is the cheaper option (sell them the tools and processes and let them get on with it), DWY would be the middle road (depending on the proportion of work that you do), and DFY would be the high-end ticket (you take the brief, build and test it and sell them the finished article).
Rule #2: Establish Higher Authority.
In business authority matters. Clients are naturally drawn to individuals or companies perceived as status figures in their respective fields.
Would you purchase 'Email Copywriting Services' from someone who doesn't maintain their own email list?
Would you purchase a 'YouTube strategy' from somebody who has no YouTube channel?
Would you purchase 'LinkedIn Ghost-writing' from somebody who has no LinkedIn followers?
The correct answer is No. But even at best, it's highly unlikely.
Establishing higher authority involves showcasing expertise, client results, testimonials and a great online presence. By positioning yourself as a mentor rather than just a provider, you attract clients who view you as a leader rather than a follower.
This also goes to costing. The higher your expertise, the more you can charge for that expertise. Logical, right?.
Rule #3: Relentlessly Drive Traffic - the most important rule of all!
Having a great offer is essential, but it's only part of the equation. Success hinges on continuously driving traffic to your offers. If you decide one day to not bother to promote your product or service, that is the day that you stop getting paid.
The logic is really simple, and without it to be brutally honest - if you don't have a continuous stream of clients then you don't have a business.
For 50% of your business day, for an absolute minimum of 5 days per week - without fail and without excuses, you should be creating content to promote and market your core offering, at least for your first year in business. Think of your sales efforts as a perpetual motion machine - no input equals no output!
Following these 3 rules requires dedication, perseverance and a relentless focus on meeting customer needs while positioning yourself as a trusted authority in your industry. Embrace these principles and watch as your business thrives.
Would you like to discuss how these principles can be applied to your business for success or failure? Reach out to Digital Advantage today and let's embark on a journey toward your success. Visit us at - digitaladvantage.me
Kommentare