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Writer's pictureAlan Gates

Format Rules for Social Media Platforms

Inspired by Samy Thulier on LinkedIn.


This gives you the platform, the format, the maximum character or word count that the platform allows, the image size in pixels, the maximum memory size allowed (most useful with videos/reels) and which formats are supported.



If you post, or interact with posts, articles, bogs, videos etc., on LinkedIn, Instagram, YouTube, Facebook or TikTok, then this chart will help.


  • Save the .jpg file.

  • Print it out.

  • Stick it up on a nearby wall or board.

  • Refer to it regularly.


If social media posting is not your thing, then give us a call at Digital Advantage - digitaladvantage.me

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