Is Your Website Driving Business? A strategic website redesign can enhance user engagement, improve SEO and increase conversions and revenue.
Here’s the process on how to effectively redesign your website:
1. Set Clear Objectives
Define your redesign goals.
Focus on improving user experience, boosting traffic, or increasing conversions.
Clear objectives will steer your project.
2. Evaluate Your Current Site
Assess your existing website with a full site audit.
Identify strengths and weaknesses.
Use analytics to understand user behaviour and spot areas for enhancement.
3. Know Your Audience
Understand your visitors’ needs.
Develop user personas to inform your design choices and ensure your site caters to their expectations.
4. Plan Your Content Strategy
Design and content go hand in hand.
Review your current content, decide what to keep, update or remove, and plan new content that aligns with the needs and pain-points of your clients.
5. Design Wireframes and Mock-ups
Create wireframes and mock-ups before development.
This helps visualise your site’s layout and structure, ensuring everyone agrees on the design direction.
6. Prioritize User Experience (UX)
Focus on UX.
Make sure your site is easy to navigate, mobile-friendly and quick to load.
A smooth UX keeps visitors engaged and lowers bounce rates.
7. Optimize for SEO
Integrate SEO from the beginning.
Use strategic keywords, optimize images, and ensure your site is technically sound to boost search rankings.
8. Select the Right Tools and Technologies
Choose a CMS, plugins and tools that suit your needs.
Ensure they are scalable, secure and user-friendly for ongoing site management.
9. Conduct Thorough Testing
Test your site extensively before launching.
Check for broken links, verify forms, optimise images and test across various browsers.
65% of all web searches are done on mobile devices - ensure your site looks great on these.
Gather feedback and refine as needed.
10. Launch and Monitor
Launch your redesigned site and continuously monitor its performance.
Use analytics to track key metrics, gather user feedback and keep optimising to meet your objectives.
Don't procrastinate any longer - It is time to refresh your website now.
Let us provide a comprehensive audit of your current site FREE of charge.
Contact Alan at Digital Advantage: 07791 745 088
and visit our website: digitaladvantage.me
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