With the right tools and strategies, even small enterprises can uncover valuable keyword opportunities. Here are 3 methods using ChatGPT free version, to analyse competitors' keywords and improve your SEO strategy.
1) Content Analysis with ChatGPT
One effective method to gain insights into competitors' keyword strategies is to use ChatGPT to analyse their content. By feeding the AI tool a competitor's blog post or article, you can extract potential target keywords.
To implement this technique, copy the URL of a high-ranking competitor's article and use the following prompt to provide a keyword breakdown. It will analyse the content and suggest potential keywords the competitor might be targeting.
"Based on the content on this link: (competitor website URL), what keywords are they targeting?".
This approach offers a cost-effective alternative to expensive SEO tools while providing valuable insights into your competitors' content strategies. By understanding the keywords your competitors target, you can refine your own content to compete more effectively in search results.
2) Sitemap Exploration
Another method to uncover competitor keywords involves exploring their sitemap. A sitemap acts as a roadmap of a website, revealing its structure and content organization.
To access a competitor's sitemap, add "/sitemap.xml" to the end of their domain name. This typically reveals a list of URLs for the site's pages. For more detailed content information, look for a post-sitemap or similar file within the main sitemap.
Once you've found the relevant sitemap, copy the list of URLs and paste it into ChatGPT. Using the following prompt, ask it to extract potential keywords from these URLs. This method can reveal patterns in your competitor's content strategy and highlight topics they frequently cover.
"Access this sitemap and extract all keywords: (competitor website URL/sitemap.xml)".
3) Search Operator Techniques
Search operators offer a powerful way to find specific information on Google. By using the "site:" operator followed by a competitor's domain and then a broad topic, you can uncover pages related to that subject on their website.
For example: "site: backlinko(.)com SEO" - drop the brackets of course.
Next Steps
After performing this search, use a snippet extractor tool to copy the titles of the search results. A good and free one is SERP Snippet extractor from the Google Chrome store - download and install.
Now go back to the page above and open SERP Snippet and it will copy the titles to you clipboard. Paste these titles into ChatGPT and ask it to extract potential keywords and enhance the list with semantic keyword suggestions.
"Extract keywords from the following list of titles, enhance with 5 semantic keywords for each main keyword. Output the result as a table with column 1: main keyword, column 2: first semantic keyword, etc.".
This method allows you to focus on specific topics or areas of your competitor's website, providing targeted keyword insights.
Keyword Volume and Competition Analysis
After gathering potential keywords through these methods, it's crucial to assess their search volume and competition level. Google Keyword Planner, a free tool available with Google Ads accounts, can provide this information.
Enter your extracted keywords into the Keyword Planner and select the "Get Search Volume" option. The tool will show monthly search volumes and competition levels for each keyword. This data helps prioritize which keywords to target based on potential traffic and competitive difficulty.
The tool also displays trend graphs, revealing seasonal patterns in search volume. This information can guide content planning, allowing you to align your publishing schedule with periods of high search interest.
Implementing Your Findings
With these insights, create a content strategy that targets high-potential keywords. Focus on topics with reasonable search volume and manageable competition levels. Craft high-quality content as new web pages, articles and blog posts, that addresses user intent behind these keywords.
Keyword research is an ongoing process. Regularly update your keyword list and adjust your strategy based on performance metrics and changing search trends.
By using these free methods to find keyword opportunities, businesses can level the playing field in SEO without breaking the bank. Apply these techniques consistently, with continuous refinement of your content strategy based on the insights gained.
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