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Writer's pictureAlan Gates

Email still Reigns Supreme (sorry Carrier Pigeons!)


Email still Reigns Supreme

In an era dominated by social media and instant messaging, email marketing may seem like a relic of the past. However; far from being outdated, email remains one of the most effective and reliable channels for reaching and engaging with customers. With its unparalleled ability to deliver personalized, targeted messages directly to the inbox, email marketing offers businesses a unique opportunity to build lasting relationships with their audience and drive meaningful results.


At the heart of successful email marketing lies segmentation and personalization. By dividing their email list into smaller, more targeted segments based on factors such as demographics, behaviour and purchase history, businesses can deliver more relevant and tailored messages to their subscribers. Personalising emails with the recipient's name, past purchases and other relevant information further enhances the effectiveness of email marketing campaigns.


Compelling content is essential in capturing the reader's attention and driving engagement. Whether it's informative articles, exclusive offers, or entertaining stories, every email should provide value to the recipient and encourage them to take action. Additionally, incorporating eye-catching visuals, compelling subject lines, and clear calls-to-action can help increase open rates, click-through rates, and conversions.


Automation has revolutionized the world of email marketing, allowing businesses to deliver timely, relevant messages to their subscribers at scale. From welcome emails and abandoned cart reminders to birthday offers and re-engagement campaigns, automation workflows can streamline the customer journey and nurture leads through every stage of the sales funnel.


best day to send marketing emails

Best days to send marketing emails.


Perhaps surprisingly, timing of delivery of your email makes a huge difference and is often overlooked. Studies show that email content is paid more attention to on particular days and at particular times - ideally 10am to 3pm. By using an autoresponder, you can pre-prepare as much as many years worth of an email sequence in advance and ensure it is delivered at optimum times, getting it all setup in a few days and freeing up your valuable time.


If email campaigns and techniques baffle you, let Digital Advantage be your guide - digitaladvantage.me

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